How to Learn SEO: Choose Your Own Adventure Edition

Aug 24

Search Engine Optimization Dubai

GO-Gulf – SEO Dubai, a premium web agency, was established in 2005. Our Dubai office is renowned as a top 5 web agency. Likewise, we are leaders in Corporate SEO Services, with a fair, transparent and unique engagement plan. Our swift approach will get your desired results fast.

GO-Gulf’s primary focus is to develop corporate websites to reflect client’s business and market their services best. This will, on a key level, push you to achieve your goals and make more gains for you and your business.

Headed by the European Management of Karel Zeman, who is also the founder of the company, GO-Gulf’s premium project management quality has developed 500 web projects from more than 25 countries. We have office in Dubai, Shanghai, Qatar, Singapore, and Saudi Arabia.

Our standard client is amazingly intelligent, and knows value of financial investments, realizes full potential of internet is nowadays borderless, like having your business open 24/7 around the globe.

For a top-notch Search Engine Optimization company in Dubai that will make an acclaimed and overwhelming online presence for your business, then GO-Gulf – SEO Dubai is the perfect choice for you.

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How to Learn SEO: Choose Your Own Adventure Edition

Aug 23

Search Engine Optimization (SEO) is an essential tool for all types of websites, especially in today’s Internet-centered world. SEO plays a key role in the creation of website content so that is more easily read by search engines and thus more likely to be found by interested readers. SEO specialists play a crucial role in generating online traffic and increasing the amount of viewers a website has overall. Learn how to become an SEO Specialist and browse SEO Specialist salary data below.

What does an SEO specialist do?

SEO specialists (sometimes referred to as just SEOs) have a solid understanding of all aspects of search engine optimization. Most importantly, they have the know-how to incorporate popular search terms, also known as keywords, on any given webpage to generate a higher amount of hits from numerous search engines, especially Google. In addition to building sites, sometimes SEO Specialists evaluate and review other company’s web content and identify areas that need to be enhanced, removed, and modified. SEOs create original content that includes keywords and useful headlines in the most cost-effective way possible. SEOs must also research other websites in the same field or ‘segment’ as their site and perform a competitor analysis to make sure that they are not targeting the same keywords as well-established competition. SEOs also perform ‘A-B’ tests of various search engine marketing methods and design web pages so they are more easily navigated and appealing to web users.

SEO specialists provide detailed recommendations to clients on ways to improve their website and assist in implementing helpful techniques. Many SEO specialists brainstorm ways to enhance optimization and must explain and document the need for these changes so that the individuals who run the website will understand and sign-off. Some SEO specialists perform a variety of tasks, while others focus mainly on keyword research and SEO copywriting. Many SEO specialists work in-house for companies of all sizes, while others are independent consultants who provide SEO services to various clients. A lot of SEO specialists also act as liaisons floating within various departments of an organization.

What kind of training does a SEO specialist need?

In some cases, employers seek SEO specialists who have at least a bachelor‘s degree in a computer related field. While a degree is a good starting point in many cases, since SEO is a relatively new field most employers prefer applicants who have at least 1-3 years professional experience as opposed to just academic knowledge. Many schools don’t offer SEO degree programs, so if you want to become an SEO Specialist your first step should be to get online and do some research! SEO specialists must have a working knowledge of especially HTML and CSS, but also other advanced programming languages like PHP and Javascript. Some employers also prefer individuals who have experience with other computer applications, such as Microsoft Office. SEO specialists must stay up-to-date with search engine modifications, updates in algorithms and suggested guidelines in order to effectively provide assistance to clients.

What are the prospects for a career as a SEO specialist?

The job growth for computer support specialists is projected to rise by 18 percent through 2020 , about as fast as average for all jobs. As the internet only becomes more central to business and commerce, an increased dependence on search engine optimization and the creation of a variety of new websites will certainly drive the need for SEO specialists. Job opportunities should be good, especially for SEO specialists with all-around web experience in a variety of computer programming languages.

SEO Specialist Salary: How much do SEO specialists make?

As of 2015, the SEO specialist salary was between $25,062 and $60,428. The expected average yearly SEO Specialist salary varies according to years experience, as SEO specialists with 1 to 4 years experience earn between $27,772 and $51,866 and those with 5 to 9 years experience make between $33,988 and $75,467 (2). Various other factors affect salaries, including type of employer, location, education, and benefits.

A career as a SEO specialist is an ideal option for individuals who have a solid knowledge of the utilization of keywords and keyword research. Many SEO Specialists are self-taught, so take advantage of your natural inclinations if you love to be online and build websites. SEO specialists should have strong writing abilities, effective analytical thinking skills, and good interpersonal communication skills. Those interested in becoming an SEO Specialist may also like to become an Internet marketer.

Becoming an SEO Specialist Requires Skills & Training, Start Today

Are you serious about becoming an SEO specialist? Then you need to get the required skills and training to do it! To start your new career, first you must decide what school you want to enroll in, so you need to gather info about potential schools. Use the College Mouse Degree Search tool to find the right course and college for you, and get started towards your new dream job today! If you want more personalized assistance, call (888) 389-7996 TOLL FREE to speak with a college advisor, who will help you find the best college for you. After you sign up for your course, make sure you fill out and submit the FAFSA so you can take advantage of any financial aid currently available to you!

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How to Learn SEO: Choose Your Own Adventure Edition

Aug 21

A HighRankings Forum thread asks which type of degree should a person looking to go into SEO or SEM pursue?

The logical answers, at least to me, would be either marketing, programming, maybe math or statistics. Copy editors might want to get an English degree. But core SEOs or SEMs, what would be the best degree for them?

Here is a poll, please vote on it, and you can select multiple:

Forum discussion at HighRankings Forum.

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How to Learn SEO: Choose Your Own Adventure Edition

Aug 18

A to Z SEO Tools is a Search Engine Optimization Tools. We have more than 50 SEO Tools to keep track your SEO issues and help to improve the visibility of a website in search engines. It also helps to optimize web content by analyzing content for keywords, on-site links and other SEO considerations.

Main Features:

– User Management System
– Oauth Login System Included (Facebook and Google )
– Fully translatable to any language
– Track your visitors traffic and input queries
– Fully SEO-friendly URLs
– Captcha protection system for SEO Tools
– One-Click Ads integration
– Powerful admin control panel
– Easy Maintenance Mode
– Google analytics support
– Responsive design
– Inbuilt Sitemap Generator
– Advance Mailer for Account Activation, Password reset etc..
– Support both SMTP and Native PHP mail
– Contact page for visitors to contact you easily
– Create unlimited custom pages
– Add-ons Support
– Support Theme customization / Custom coded themes
– Two Simple Themes included on the Package!
– Inbuilt Easy Installer Panel

List of SEO Tools:

  • Article Rewriter
  • Plagiarism Checker
  • Backlink Maker
  • Meta Tag Generator
  • Meta Tags Analyzer
  • Keyword Position Checker
  • Robots.txt Generator
  • XML Sitemap Generator
  • Backlink Checker
  • Alexa Rank Checker
  • Word Counter
  • Online Ping Website Tool
  • Link Analyzer
  • PageRank Checker
  • My IP Address
  • Keyword Density Checker
  • Google Malware Checker
  • Domain Age Checker
  • Whois Checker
  • Domain into IP
  • Dmoz Listing Checker
  • URL Rewriting Tool
  • www Redirect Checker
  • Mozrank Checker
  • URL Encoder / Decoder
  • Server Status Checker
  • Webpage Screen Resolution Simulator
  • Page Size Checker
  • Reverse IP Domain Checker
  • Blacklist Lookup
  • AVG Antivirus Checker
  • Link Price Calculator
  • *Website Screenshot Generator
  • Domain Hosting Checker
  • Get Source Code of Webpage
  • Google Index Checker
  • Website Links Count Checker
  • Class C Ip Checker
  • Online Md5 Generator
  • Page Speed Checker
  • Code to Text Ratio Checker
  • Find DNS records
  • What is my Browser
  • Email Privacy
  • Google Cache Checker
  • Broken Links Finder
  • Search Engine Spider Simulator
  • Keywords Suggestion Tool
  • Domain Authority Checker
  • Page Authority Checker


Front End Demo:

SimpleX Theme Demo:

Admin username:
Admin password: password

Note: Some feature is disabled for security reasons. Also site hosted on shared hosting. So don’t expect faster load.


All in One Website Reviewer
Blog Addon for AtoZ SEO Tools
Check Gzip Compression and Get HTTP headers
Mobile Friendly Test – SEO Tool
Social Stats Checker – SEO Tool
Article Rewriter Pro (With 7 Language Databases)
Bulk Domain Availability Checker

Upcoming Addons:
– Premium Membership System
– Grammar Checker – SEO Tool
– Page Comparison – SEO Tool
– Htaccess Redirect Generator


– PHP 5.3.0 or above
– PDO and MySQLI extension
– GD extension (captcha protection)
– Rewrite module
– Mcrypt Extension
– ‘allow_url_fopen’ must be allowed.
– SMTP Mail Server (optional)
– WHOIS Port – TCP 43 must be allowed

Free Screenshot API

Website Screenshot Generator use ProThemes Screenshot API. You don’t need to spend bucks for generating website screenshot. We providing 99% uptime guarantee free website screenshot service, for free of charge without any watermark of logo / brand name.

Easy Installation

– No advanced technical knowledge required.
– Also only few seconds and clicks are needed, to install the script.

Note: Script works only on main (or) sub domain, Don’t try on sub paths !

Customer Reviews

Change Log

Version 1.4 (02/04/2016)

- New: Plagiarism Checker v2
- New: IP GEO location Finder (*Free Addon)
- Improved: Pagerank System
- Improved: Keyword Position Checker with New Google Results Parser
- Fixed: WHOIS Data Errors
- Fixed: Blacklist Lookup Errors

Version 1.3 (07/11/2015)

- Improved: Keyword Position Checker 
- Updated: Latest version of File Manager 
  & CKEditor - Due to security vulnerabilities! 
- Fixed: Minor bug on footer page links

Version 1.2 (07/10/2015)

- Improved: Keyword Density Checker
- Added: 'Save As XML file' feature for XML Sitemap Generator
- Added: 'Save As Screenshot' feature for Website Screenshot Generator 
- Added: 'Loading Bar' on Some Tools (More time to process)
- Fixed: Moz API Bugs
- Fixed: XML Sitemap Generator Bugs
- Fixed: Bug on Redirecting / HTTPS Sites
- Fixed: Bug on Admin Panel -> Site Snapshot Cleaner
- Fixed: Timeout Issue on Server Status Checker
- Security Fix: IP based protection against Bot account creation
- Some minor bugs

Version 1.1 (13/08/2015)

- Improved Addon Installation
- Added Sitemap Generator for Blog Posts
- Added Responsive File Manager
- Framework Updated (Stable Build v1.1.2)
- Fixed: Admin blank page issue
- Fixed: Htaccess issues
- Some minor bugs

Version 1.0 (20/07/2015)

- Initial release

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Search Engine Optimization (SEO) Degree Programs Online

Aug 17

Search Engine Marketing Education and Degree Information

The debate rages on whether learning the ins and outs of search engine optimization (SEO) and search engine marketing (SEM) is best done through earning a formal bachelor’s or master’s degree, or simply learning by research, reading and hands-on experience. While learning about SEO can be done on the fly and through experience, learning business marketing methods and techniques in a bachelor’s degree program in business marketing with an emphasis on newer Internet marketing ranks high with employers. Savvy employers desire job candidates who have a good foundation in business skills and marketing, but who also have learned to use the best SEO practices.

Internet marketing degrees are offered at the bachelor’s and master’s levels both as online degree programs and as traditional college classroom programs. Classes involve learning about programming for the Internet, e-commerce, multimedia design, marketing basics, web analytics, social media marketing and Internet marketing research.


Bachelor’s degree programs in business marketing with an emphasis on Internet marketing are available in both online and traditional degree programs. Traditional degree programs offer closer relationships between instructors and students, with more student interaction. Online degree programs offer greater flexibility and can be less expensive. Gaining knowledge, skills and experience in general business marketing makes for a well-rounded marketer. An emphasis on Internet marketing teaches the students the core basics and foundational information, such as keyword research, content development, link building, competitive analysis and site structure. These concepts in Internet marketing will likely not change in the foreseeable future and can easily be studied and taught in degree programs. Tips and tricks of the trade can be learned later, on the job.


A Master of Arts in Business Administration with a special emphasis on reaching online audiences and consumers teaches both the essential core MBA classes and ties in the best of web marketing strategies and techniques. Course work will teach online marketing strategies and their interaction with traditional marketing schemes, online opportunities in the context of business goals, web data analysis in terms of building Internet marketing campaigns and targeting web content based on current consumer behavior.


For those who wish to learn Internet marketing and SEO and SEM, but who don’t wish to make the time and money commitment to a degree program can look into less traditional, but equally effective certificate programs on Internet marketing. These certificate programs can teach the latest SEO and SEM techniques as well as focus on some of the core essential marketing methods for online commerce. Many schools and organizations offer Internet marketing certificate programs, both in online and traditional classroom formats or as a seminar. The SEMPO (Search Engine Marketing Professionals Organization) Institute, for example, offers a number of Internet marketing and SEO courses for beginners and experienced marketers.


Traditional and online degree programs for Internet marketing will all offer classes such as the following:

  • Marketing business
  • Media design concepts
  • Mobile advertising
  • E-commerce
  • Programming for the Internet
  • Usability and interface design
  • Advanced scripting technique
  • Search engine optimization
  • Web analytics
  • Social media marketing
  • Social media optimization
  • Multimedia design
  • Programming concepts

Career Opportunities

The U.S. Bureau of Labor Statistics (BLS) doesn’t currently list Internet marketing as one of its career options, but it does have the statistics and information for advertising, promotions and marketing managers. Career opportunities for these professionals are increasing by 14 percent, about as fast as average for all occupations. While print newspapers’ and magazines’ readership is declining, the e-commerce world is blossoming, creating a need for Internet marketing professionals. As every business, from large multinational corporations to a small town’s smallest business, moves to an online presence, online marketing becomes an essential part of their overall business marketing methods. Knowledge of Internet marketing techniques and skill at building a customer base makes qualified Internet marketers a necessary employee for businesses, not-for-profits and other organizations. These professionals can also become an entrepreneur or marketing consultant or work as an Internet marketer, advertising manager, public relation specialist, web content developer or search analyst.

Earning Potential

According to the SEO Workers website, Internet marketers just beginning their careers earned between $30 and $45K. SEO marketers with five years of experience earned between $50 and $75K. Experienced SEO specialists earned between $75 and $90K, while Internet senior management earned up to $120K. A search engine marketing director can make up to $150K. In other words, Internet marketers can make good money in this career.

SEO Marketing FAQ

What types of jobs can I expect with an Internet marketing degree?

Internet marketers who specialize in SEO or SEM can work anywhere and for any business or organization, as almost all businesses and organizations have a webpage. Most Internet marketers work for businesses, many for advertising agencies and consulting marketing firms. Most work full time in offices. Some Internet marketers are entrepreneurs, running their own Internet business.

How long will it take to earn an Internet marketing degree?

A bachelor’s degree in Internet marketing takes four years to complete. An MBA in Internet marketing will take a year or two beyond the bachelor’s. Earning a certificate in Internet marketing will vary by the certificate program.

Where are the highest paying jobs for Internet marketers?

The Performance Marketing Association discusses a salary report from Crandall Associates, a direct marketing executive search company. The ‘National Salary Guide for Direct and Interactive Marketing’ for 2012 revealed that vice presidents in online marketing management earn between $169,500 and $198,500. Directors of Marketing Analytics earned between $119,400 and $131,500. The salary guide states that these VPs have five to seven years experience in online marketing.

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How to Learn SEO: Choose Your Own Adventure Edition

Aug 15

When you optimize your Web site for search engines, there are several tools you can use to analyze your Web page content to make sure you’ve set up your keywords effectively. They offer shortcuts that show you some key factors that the search engines look for to determine relevance. Remember, in almost every case, the search engines themselves are going to be your best asset in terms of analyzing your market.

  • Page Analyzer: The Page Analyzer is your primary keyword analysis tool. It lists all keywords on the page (words used at least twice, minus ‘stop’ words like the, and, but, and so on). It shows you each keyword’s density and frequency. It also identifies problems in your Title tag and Meta tags and analyzes the reading level of your text.

  • Copyscape: This free tool lets you check for duplicates of your Web page copy elsewhere on the Web. You want to make sure you have original content on your site because duplications can cause your page to be filtered out of the search engine’s index.

  • Keyword Activity: Part of analyzing keywords is finding out how often people search for them. This free tool lets you check search activity by keyword (and do many other search engine optimization-related tasks). You can also do keyword research using the free Search Engine Optimization/KSP. Alternative recommended tools that give you robust reporting (for a fee) include the following:

    • Wordtracker is a for-pay tool that measures keyword traffic. Wordtracker offers both annual plans and monthly plans. The annual subscription runs about $329, and the monthly plan costs $59. They also offer a free trial version.

    • Keyword Discovery offers a subscription service that runs about $49.95 a month.

  • Keyword distribution using a browser: Two excellent browsers for this purpose are Mozilla Firefox and Google Chrome.

    Available as a free download, Mozilla’s Firefox browser is one of the most powerful SEO tools out there, with multiple add-ons that allow power users to slice and dice almost any aspect of a Web site. Right out of the box, Firefox lets you do a rough keyword distribution search on a page. Ctrl+F brings up a search box: Just type in your keyword, and then select Highlight All to see where the words fall on your page.

    Also available as a free download, Google’s new Chrome browser has some nifty features. One of its best features is the ability to see how a word or phrase is distributed throughout a page visually. With any Web page open, simply press Ctrl+F to activate a drop-down search box. Then type in the word or phrase you want to find. The above figure shows how every instance is automatically highlighted in yellow, and colored bands appear in the vertical scroll bar representing each time the selected word or phrase is used in the page content. Seeing a keyword’s distribution at a glance like this can help you distribute it evenly throughout your page.

  • Google synonym search: Search using a tilde (~) character in front of one or more of your words, and Google displays those search terms and their synonyms, commonly associated, and related words in bold on the results page. This can be an excellent way to discover additional words you can optimize for on your Web page.


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How to Learn SEO: Choose Your Own Adventure Edition

Aug 14

Drupal is hands down the best CMS for search engine optimization (SEO). The community has contributed a ton of modules to ensure webmasters are adhering to best practices and are equipped for the future. In fact, the wealth of CMS tools provide users with the ability to control all elements of their campaign.

Due to the impending release of Drupal 8, the following list of modules are mainly for Drupal 7. (Drupal typically only supports two versions, so it’s a safe bet to focus on the middle ground of 7 in the meantime). With the proper combination of modules, Drupal morphs into a flexible platform equipped for the ever-changing world of SEO.

1. SEO Compliance Checker

The SEO Compliance Checker delivers feedback on the compliance of a preset series of user-defined rules. Upon creation or modification of nodes, the module will run a set of checks and display the results in a table, indicating what’s perfect, and what might need a little help. Tested elements include title attributes <a href>, keyword density/usage, and atl <img> attributes.

2. SEO Checklist

A vital download. SEO Checklist ensures you’ve dotted the i’s and crossed the t’s in your quest to be the best. The module doesn’t actually enforce any function, but does provide a comprehensive checklist for on-site SEO, marking off each as you complete it. This can prove to be highly valuable for those who aren’t so familiar with the logistics of SEO.

3. Page Title

The Page Title module provides the administrator with the ability to control individual nodes, setting content in the <title> tag. It’s one of the single most important elements in a successful SEO campaign, and a vital module.

4. Path Redirect

With Path Redirect, administrators may redirect URLs from one path to another path. Using this module is important for maintaining the integrity of your site, and preventing search engine crawls from resulting in error. Additionally, links existing on external sites are preserved, and won’t result in a 404.

5. Global Redirect

Global Redirect fixes duplicate URL bugs that tend to occur with clean URLs and the Pathauto module. Although aliases for URLs may appear different, they are in fact duplicate. With the Global Redirect module, a 301 redirect is created from the old node to the alias.

6. Metatag

The concept of meta tags is still a source of comedy. A great deal of weight used to be put on them, and hysteria ensued. The importance has decreased now, though use of the module can’t hurt for providing structured metadata. In reference to SEO, meta tags include meta description tags and the meta keywords tag that search engines often pick up on.

7. Search 404

To ensure that ‘ Not all who wander are lostSearch 404 performs a search on the keywords within a non-existing URL. The module does a fantastic job of keeping visitors on your site using search engine keyword detection and expression-based filtering from the URL. Search 404 is highly recommended to keep bounce rates down and user engagement up.

8. XML Sitemap

XML Sitemap generates a dynamic sitemap built for search engines, adhering to the specification of It enables you to configure content types, taxonomy terms and more for intelligent crawls from search engines.

9. Site Verification

The Site Verification module helps with the verification process of your website. Supported methods of verification include adding meta tags or uploading a file. Once initiated, a bi-directional check is initiated, and search engines can then verify that you are the site owner.

10. Google Authorship

This is a standard for obtaining authorship information, and not quite a module. Implementing Google Authorship can provide great ranking signals for authors with high credibility. All you have to do is get the authors on your site to create Google+ profiles, then add a rel=’author’ attribute. Details on adding user names in Drupal 7 can be found here.

11. Links Checker

The Link Checker module extracts links from content when saved, providing reports on failed responses. Quality issues such as broken links can be a negative signal to search engines.

12. Taxonomy Title

The Taxonomy Title module enables administrators to update the H1 for taxonomy term pages. Keyword-rich and accurate heading tags [e.g. H1, H2, H3] provide structure that is indicated to have some weight in SEO.

13. HTML Purifier

This module filters HTML to ensure rendered output is standards-compliant, removing all malicious code in the process. Without HTML Purifier, users leave themselves open for XSS attacks, especially with WYSIWYG editors.

14. Menu Attributes

The Menu Attributes module enables the administrator to target specific attributes, including id, name, class and styles. The module comes in handy when setting items to ‘nofollow’, allowing for an effective linking strategy for your website.

15. Footermap

Search engines reward websites engineered for the best user experience. Footermap generates a site map block in the footer region to improve navigation. Use links sparingly and efficiently – there’s a fine line between complete and spammy.

16. Pathauto

The Pathauto module is a staple of Drupal SEO, enabling keyword-rich paths for URLs. Enabling and utilizing Pathauto is double-value, ensuring search engines and site visitors may gather information on content through URLs.

17. Sub-Pathauto

Automatically creates a new alias for URLs based on, or extending, an existing alias. Sub-pathauto allows for further generation of user-friendly URLS.

18. Content Optimizer

In tandem with Content Analysis, Content Optimizer provides statistics and recommended actions to boost search engine rankings. Level Ten provides a great screencast of the Content Optimizer in action. It’s best considered as an integrated version of Google Analytics.

19. Site map

The Site Map module will give site visitors a complete view of the contents of your website, including blogs, categories, and more. Similar to XML sitemap, but more useful as an index page for the site. Drupal generates RSS feeds automatically.

20. Google Analytics

Once you’ve created an account in Google Analytics, you can go ahead and download the Google Analytics module. From there, you’ll have access to key insights on traffic, page logistics, and more. This is highly recommended for any SEO campaign.

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